Web Survey Bibliography
Survey instruments serve as the primary means of data collection for organization researchers. Data collection using survey instruments is both costly and time consuming. The phenomena under observation by organization researchers change rapidly, making it desirable to shorten the research publication process. Dickson and Maclachlan (1996) compared the productivity of fax and mail survey methodologies. They found that data collected using the fax survey method was consistent with that collected using the more traditional mail survey method and that fax responses were received more quickly and in greater numbers. The purpose of this study is to identify and investigate the use of a third alternative: Internet surveys.
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